The blairwitch.com website and Alternate Reality Game (ARG) act, not just as a supplementary marketing tool to the website, but as a vessel for further understanding this new 'universe'. The game/website/media developers have produced a highly interactive storytelling model whereby the user has an off-the-rails experience with a multitude of possibilities.
The website continues on (or perhaps started before) with the dark and mysterious tone of the 1999 feature film, but now puts the participant in the drivers seat. Surely the implementation and cross-platform integration of Digital Video, Digital Video Recorders and Digital Video Editing suites made this process not just a faster process, but largely a lot more cost efficient.
Taking this into consideration, we can quite confidently say that much of the success of the films and the ongoing cult following can largely be attributed to the cost effective filming techniques.
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